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SEMA 2021: The Growing Overland Trend on Display

The SEMA Show 

The annual SEMA show was back and all geared up this year after the world was faced with a pandemic of great proportions. For those new to the world of SEMA, the association was established in 1963 and kicked off as a small group of manufacturers who provided performance parts and equipment to the hot rod community. Over the years, SEMA evolved into one of the largest leading trade show events in the automotive industry, providing a week-long social gathering for hot rods, trucks, tuners, classic cars, sports cars, rare builds, off-road rigs and some of the latest and greatest parts and equipment to hit the market.

A Time and Place

Each November, for one week, the event is held at the Las Vegas Convention Center in Las Vegas, Nevada. The show’s popularity has gained tons of exposure resulting in larger crowds year after year. The enormous growth of trade shows in general, advanced the need for the construction of massive arena sized halls in the heart of the Las Vegas strip. For SEMA, this allowed for hundreds more exhibitors to display vehicles and products and thousands more auto enthusiasts to enjoy the show.

Off-roading and Overlanding at SEMA 

The overlanding and off-roading communities have swiftly come into the spotlight within the United States and are gaining considerable attention in the automotive market. This is clearly evident within the halls of SEMA, as the space committed to this type of vehicle has grown tremendously. With the explosion of remote travel and exploration, businesses have used their own outdoor experiences to develop new products and solutions that enhance the experience for all. The SEMA show provides the opportunity for small and newer businesses to not only be discovered, but to expand their network and introduce helpful and innovative products to the market.

REIKA Vehicle Solutions 

This year, REIKA Vehicle Solutions was able to display in the exhibitors hall, showcasing our newly established CUV wheel and lift kit line. SEMA was the perfect place to connect with existing customers and establish new relationships with future customers. We thoroughly enjoyed meeting new people and developing new relationships, as well as bringing awareness of our brand to the marketplace. In the midst of this ever growing off-road and overlanding community, we couldn’t be more excited to provide unique solutions for vehicles that are not always targeted in this market.

Event Highlights 

Roaming around SEMA, we had the chance to discover some of the brands that support the off-road and overlanding communities. The newly constructed West Hall held many companies and brands associated with the community. The ever-popular Overland Expo was in attendance at the back of the hall in the Overland Experience. Here, owners displayed their rigs and conversed with showgoers about the planning and effort that went into building their rigs, providing advice to those who inquired.  Overland Expo also hosted education sessions ⁠with industry experts who discussed market trends, responsible recreation, protecting public land for OHV use, and much more.


We had a blast this year at the 2021 SEMA Show. REIKA Vehicle Solutions will be looking forward to attending for many years to come giving us the opportunity to connect with a great group of travelers, hobbyists and fellow auto enthusiasts. We are committed to the overlanding community and promise to provide the highest quality product and customer service to our partners and customers alike. We hope you enjoyed the show and can’t wait to see you all next year. Until then, go out and explore!

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